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BRAND BEHAVIOR STRATEGY & New verbal & visual identity
 

“Motivate people forward to become
the best versions of themselves.”

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about

OCA is a rehabilitation organization with 25 years of experience and 26 locations in the Netherlands. OCA works with special rehabilitation tracks, which are all customized to the different clients and their specific needs.

challenge

OCA Clients are facing difficulties such as physical and mental pain.  How to change the general negative picture of rehabilitation into something positive? How can we motivate Clients to get there lives back.

brand behavior 

Instead of focusing on the negative issues, Brand it Forward created a brand strategy & identity that has an optimistic approach, focusing on the possibilities & motivation for clients to become the best version of themselves.

 
 

By making the process transparent and more personal, OCA helps people on a journey to understand the process of getting their lives back.
Brand it forward created two client journeys that give step for step insights in the process of rehabilitation.

 
 
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OCA CARES FOR PEOPLE
OCA has a heart for people, so Brand if Forward made people central in the visual identity of OCA.

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OCA WANT PEOPE TO MOVE FORWARD
With OCA the client makes a journey towards the person they once were and they train to become the best version of themselves.

PEOPLE CAN LIVE IN FREEDOM
Through OCA people get their lives back, while having the freedom to fill their path in a way that suits them.

 


Photo & 3D
combination

 
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what's next

Now the rebranding is finished, we are now in the phase of brand interaction, which includes the development of a 24/7 app that can be integrated in the daily life of the clients. Through animations and exercise tutorials the process will be more engaging and easier for people to rehabilitate. We also designed the interieur for a OCA experience center in Almere, the Netherlands. More information will follow soon on this website.

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WE LIKE TO WORK WITH YOU

Are you ready to brand it forward? We believe every brand can change it's behavior to restore earth. We work with a great team of freelancers around the world and we are ready to meet you!