1. BRANDING STRATEGY
During the bootcamp we will create a compass that will guide your brand towards the mission, vision and values. Why does your brand exist? How does your brand fulfill it's purpose? What does your brand do? We will look at all the aspects to create a future ready brand.
2. BRAND IDENTITY
A strong brand identity is translated into the face and voice of your brand; the logo, brand design, tone of voice, colors etc. It needs to fit your brand DNA and distinguish your from all the other brands in the world. It represents everything you are and the message you want to tell the world. Your audiences will relate to your brand identity, which makes them feel connected.
3. BRAND BOOK
Is made for all employees of the organization to get inspired by the identity of the company or organization: mission, vision, ambition, core values. Is also shows the do's and don't for the brand identity, how to use the logo and what kind of images fit the brand.
4. ACTION PLAN
We discovered the true meaning of your brand, the identity is finished. Now you are ready to interact with your audiences. Rome wasn't built in, so first things first. With a solid action plan you will start to work towards your goals.
Interaction with your audiences is key to building your brand: when and how will you reach out to them? Where can they find you? Online or offline? What talent would you like to hire? Together we will create a long-lasting engagement between your brand and the different audiences.
Engagement often starts online. So being visible online is a must for any brand. We offer web development & design from shops to complex online structures. And we can create social media campaigns, content and video's to get more engagement with your audiences.
Engagement in the offline world means you have to know what your audience needs & how you can address you story. Is it a physical space? Or do you share it in a brochure, book, banner, T-shirts or Give-away? It's part of any brand. We help you to make sustainable choices from cotton recycled business cards to organic give-aways.
What is your footprint and how can you improve it? we have multiple ways to measure your impact and we know where to improve it.
We offer brand bootcamps for Freelancers, Start-up's, Businesses and Schools. The world is in need of brands that look beyond the product or service they sell. What is the long-term impact on our earth? Your brand functions like a compass, it guides you and your team towards positive change. Why do you do what you do? What do your offer the world? And what is your impact? We believe every brand has the power to restore our earth. Let's get started!