BRAND BEHAVIOR STRATEGY & New verbal & visual identity

“Care for Destinations is a review platform that empowers travellers to improve the quality of worldwide destinations.”



The platform enables every traveler to share and rate their positive or negative experiences about the destinations they’ve visited. As a result, Care for Destinations gives individuals a voice to exert a positive impact on policymakers and offers prospects for action in the future for NGOs and GOs to mobilize citizens.


In terms of their brand, the initiators were facing the challenge: how can we create a strong brand experience that activates the power of sharing knowledge online and appeals to different engaging audiences? How can we create an identity that speaks for itself and also speaks a universal language that can be understood around the world?

Brand behavior 

During a 2-day workshop we formulated the brand strategy that would be the basis for activating the engaging audiences. Care for……… invites everyone involved to fill in the gap. By sharing what their eyes observe and see, consumers, businesses and governments can collaborate to preserve the world. What do you care for?

Care for Destinations website

Brand it forward was involved in the design process for the website, although unfortunately we didn’t get the chance to create it.
There is a different version online that can be viewed via the button below.







Brand identity

Care for Destinations has the power to start a bottom-up movement that allows travelers to have a positive impact on the ever-changing tourism industry. Together with partners like WWF, UNESCO and Green Destinations they can cultivate sustainable tourism for good. It’s now possible to test the BETA version of the platform and leave a review of a destination, so together we can make the world beautiful again. Its visual identity reflects earth’s beauty; we created a palette that represents the colorful world. d. 

Care for Oceans logo

               CARE FOR OCEANS                       Oceans are beautiful, and the greatest source of life. We depend on them and together we need to keep them healthy.

Care for Nature logo

                CARE FOR NATURE                     Nature is often an important element of a tourist destination. We need to collaborate in order to protect and restore the natural assets of the destination.

Care for future

                 CARE FOR FUTURE                  We see a world in which consumers, businesses and governments collaborate to preserve the destination for future generations.

Care for the future

              CARE FOR PEOPLE                   People are the heart of a destination.
We need to make sure local communities benefit from tourism.



We took photos of the team in beautiful green surroundings combined with the ‘EYE’ logo.
Holding the logo in front of their own eyes gives it a unique contrast that pops.

Care for destinations photography
Care for destinations photography
Care for destinations photography
Care for destinations photography
Care for Destinations-card.jpg


Are you ready to brand it forward? We believe every brand can change its behavior to restore our earth. We work with a great team of freelancers around the world and we are ready to meet you!