BRAND STRATEGY, Brand identity, Website, ToolkiT & Banners
“Do what you can’t”
We look at the individual child: what are his or her needs? In our view, children perform better from a positive rather than a negative approach. We therefore prefer to look at what is going well and put less emphasis on what still goes wrong. This does not mean that we leave areas for improvement, but ensure that performance and enjoyment go hand in hand. In the end you achieve the best result.
Mindset Movers (before Holland Soccer School) came to us with one strategic question: ‘How can we incorporate pedagogical sport & play principles into today’s learning?’ - The answer was simple and affected their entire Brand Strategy & Business strategy: In order to reach the minds of more children’s and grow their mindsets, they focused on collaborating with school to incorporate their sport & play program’s.
With the motto: ‘Doe wat je niet kunt’ / ‘Do what you can’t’ the emphasise is more on the aspect of trying something new, rather than demotivate yourself by saying you can’t because you never tried. We created a light and humorous identity that both needs to resonate with the child, parents & schools. Based on the idea that everyone has a ‘growth mindset’.
“We want to help primary schools connect learning and exercise. With these thoughts we have developed the Mindset Movers ToolKid. A box full of fun, inspiring and active assignments that you can use during class or break. Because: more exercise = better learning! In addition, we offer qualified teachers who can provide the sports and gym lessons.”
WHAT’S IN THE MINDSET MOVERS TOOLKiD?
THE MINDSET MOVERS GAME
This box is filled with instruction 'move' cards,
'team work' and 'just ask'. Children can carry out the assignments alone or together. You spend a lot of time organising and explaining, in fact you can get started right away. Each assignment takes a maximum of just five minutes.
THINK DIFFERENT POSTERS
Five inspiring A2 posters to hang in and around the school with the aim that children but also teachers and parents realise that we can achieve more from positivity. Hang them in the hallways, or even the classroom.
THE CHALLENGE GAME
Nine low-threshold challenges that children can perform in pairs during the break. This way pupils can do something completely different and they learn how to work together. You will see: learning goes much better afterwards.
CHAMPION IN PLAY
Draw a card and give your class a break! Sitting still is not for children, because they burst with energy. These cards contain sports games for groups. Inspired by old and new games.
WE LIKE TO WORK WITH YOU
Are you ready to brand it forward? We believe every brand can change it's behavior to restore earth. We work with a great team of freelancers around the world and we are ready to meet you!