BRAND BEHAVIOR STRATEGY & New verbal & visual identity
As a brand, you can encourage people to live a healthy life, from the inside out and from the outside in.
Beyuna wants to inspire people worldwide to make an important contribution to the personal health of people, in a societal and economically responsible way, through the right resources and services.
When Beyuna was faced with the task of putting its products on the market, it needed a strong brand strategy and identity to interact with its audiences. How can we change people’s lives from the inside out and the outside in?
Brand it Forward created a visual and a verbal identity to stand out from the crowd, one that reflects Beyuna as a lifestyle company, from the inside out and the outside in. We also designed the packaging, website and app.
Beyuna wants to inspire people to live a healthy and happy lifestyle, inside out and outside in. We focused not only on selling the product but also on the platform as a site of great content that you can use in your daily life. To engage the audience, we created an online identity that functions as a magazine in which food, sport, supplements, mindfulness and events come together.
We brought together the logo, website, package design of the magazine supplements and a colorful animation explaining the concept.
The logo refers to a stopwatch; the two dots, which are integrated into the whole brand identity, invite you to improve: your time, your health, your life, your future.
Beyuna works in different countries across Europe. Working on a bigger scale makes it easier when you have the right tools.
We created a brand book that can be used by anyone working with the brand identity.
Brand identity (visual & verbal)
Custom website design
Custom app design
Location & staff photography
Animated client journey
Booklets & flyers
Banners & much more