A strong brand functions as a compass, it ensures that you keep track of your goal towards positive change.
— Juliette schraauwers, Brand Developer


The wise words "Be the change you want to see in the world" once said by Mahatma Gandhi inspired us to ‘be the change’. Change can be good or bad, and we believe your actions, not your words, define you. By brand behavior we mean the way your brand acts, the decisions your brand makes and the way your brand reaches out to people: both your customers and the people who work within your supply chain. We believe that acting responsibly and positively inspires others to do the same; together we will brand the earth forward – it all starts with you.

Brand it forward was founded in 2010 by Juliette Schraauwers. From a young age, she asked herself and the people around here 'Why?'. Why do we flush drinking water through our toilets? Why do we eat animals? Why do people in another country suffer from hunger?  She started working as a freelancer in branding strategy while studying at the Design Academy in Eindhoven. Since then she has worked together with ambitious companies and individuals around the world, to cultivate positive brand behavior. In 2016, Juliette became the FOTY Awards Freelancer of the Year in the category of design, photography & video (NL).  Juliette works with a small tribe of passionate freelancers. Her office fits in her suitcase, which allows her to work remote and meet her ambitious clients all over the world.