Building Brands with Purpose.
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Brand it Forward empowers Change Leaders around the world by co-creating a unique Brand Strategy & Brand Design that will enable the positive impact you wish to see in this world. Everything is connected.

 
 
 

WHY

The world is in need of brands that look beyond the product or service they offer. In order to sustain our lives, we have to focus on the long-term impact on ourselves, others & earth. A healthy Branding Strategy functions like a compass by which all your actions can be measured and valued. It’s the heart of your brand identity. Having such a compass gives you and your team direction towards a positive impact. Brand it forward!

HOW

Your brand should be useful, meaningful, and memorable for yourself, your team, partners and audience. We know who you are, how you think, what you feel because we listen to your dreams, believes and objectives. We know what it’s like to swim up the stream, to be a pioneer, to stay balanced while doing what you love to do. By shifting the paradigm, we transform into a world where Purposeful brands outperform traditional businesses.

WHAT

We offer Branding Journeys for Start-Up’s, Businesses & Schools; to create your unique Brand Strategy that will align your inner self to the world. We will focus on the challenges and translate that into your Why, How & What, the Promises you commit to deliver to your Audience and the way you will interact with the world around you. We will guide you be the Brand you want to see in the world.

 
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What Brand Journey fits you?
Be the Brand you wish to see in this world.

 
 
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Start-up
Brand Journey

You are ready to step into the world with this amazing idea that will shake up the world and create a positive impact. But wait? What about your Branding Strategy? How will you position yourself? What is your purpose and why does the world need to know about your idea? How will your team align within one clear vision? And how will you build an engaging audience?

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Re-branding
Brand Journey

Your brand has been around for a while and within the competitive market it’s hard to stay truly unique and stand out from the crowd. The market is constantly evolving, how do you make sure that your audience will stay loyal to your brand? Where do you see your business in 5 years? What is the change you like to see in the world? And is the team still aligned?

 
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Education
Brand Journey

Do you believe education can lead the way to change? We agree! We believe by nurturing the inner drive of todays generations, we can make a positive impact for the future. Are you part of a school or education program and would you like to integrate Brand Thinking into your classes? Or would you like to have us to give a group lecture?

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Meet the Change makers, Impact pioneers, Green leaders, Doing-Daydreamers, Sustainability creators and Thriving talent we have worked with.

 
 
 
Mindsetmovers

DO WHAT YOU CAN’T

Mindset Movers (before Holland Soccer School) came to us with one strategic question: ‘How can we incorporate pedagogical sport & play principles into today’s learning?’ - The answer was simple…

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“Your Brand Strategy functions like a sustainable compass, it enables you to keep track of your goal towards a positive impact.”


- Juliette Schraauwers, Brand Purpose Developer

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YOUR BRANDING JOURNEY

Creating your own unique Brand Strategy will create a long-term base to build your business on. We will gain clarity on the brand essence, audiences and action planning. Wish will help you to focus and….

Beyuna

INSIDE OUT / OUTSIDE IN
WORLDWIDE

When Beyuna was faced with the task of putting its products on the market, it needed a strong brand strategy and identity to interact with its audiences. How can we change people’s lives from the inside out and the outside in…

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FOOD RESCUE
SOUTH-KOREA

During the Platoon flea-market, we hosted the event ‘Food Rescue’ to create awareness that second-hand food is as valuable as second-hand clothing. Visitors were asked to bring their leftovers from home: fruit, vegetables…

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BECOME THE BEST VERSION OF YOURSELF

OCA clients face difficulties such as physical and mental pain. How can we change a negative image of rehabilitation into something positive? How can we motivate clients to get their lives back? Instead of focusing on the negative issues…

Plastic is Gold - WWF

PLASTIC GET IT'S VALUABLE

BACK
BRAZIL

We designed a concept for a recycling station, which was able to turn plastic waste into something valuable: a souvenir of the iconic statue Christ the Redeemer. The station was placed in the famous Tijuca National Park during the 2016 Olympics….

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SEX & MEDIA PRIZE
NETHERLANDS

The media has the power to portray the diversity of the never-ending and always current topic of sex. It needs to be true, to be real and it needs to be human….

 
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OPENING THE EYES OF TOURISTS WORLDWIDE

Care for Destinations is a review platform that empowers travellers to improve the quality of worldwide destinations…

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OUR STORY

The wise words "Be the change you want to see in the world" once said by Mahatma Gandhi inspired us to ‘Be the Brand you wish to see in the world’. We believe that acting responsibly and positively within every level and aspect of your brand will inspire others to do the same; together we will brand the earth forward – it all starts with you….

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NiVi: YOUR FAMILY PLANNING AGENT
KENYA

Using data to revolutionize family planning for everyone, everywhere.

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CLEAN URBAN DELTA INITIATIVE

The Dutch Ministry of Infrastructure and Environment joined forces with Dutch businesses to challenge the waste issues that Rio de Janeiro was facing for the Olympics in 2016.

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MARINE PROGRAM
WWF BRAZIL

Brand it Forward was invited to join WWF on a trip to Brazil to research daily waste and water issues in Rio de Janeiro with a team of passionate designers. There we were given the opportunity to see the problems first-hand….

 
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What Change Leaders think about collaborating with us.

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Froukje Zumbrink
Care for Destinations

“Juliette is a very creative, passionate and hard-working Branding Strategist & designer! She loves what she does and this results in beautiful designs and ideas. I truly believe that Brand it forward creativity and dedication can contribute to a more sustainable world and I recommend working with her for pleasant cooperation and outstanding result!”

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Bart Duppen
Mindset Movers

“Brand it forward guided us step by step in an intensive & fun process to create our Branding Strategy & Brand Identity. She has an eye for details, understands what we wanted to achieve and was dedicated. The way in which she made certain points clear to us was unexpected but above all very clever. I can say with all honesty that without Juliette we could never have achieved this.”

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Arnoud Passenier
Dutch Ministry of Environment

“Brand it forward has done a great job for the Dutch Ministry of Environment with creating a layout for the book “Clean Urban Delta Initiative”, which is innovative, sustainable and inspiring. She is highly motivated, positive, creative and constructive. It was a real pleasure to work with her. Without doubt I would work with Juliette on a next project.”

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